100 Great Marketing Ideas by Jim Blythe
(100 Great Ideas)

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Synopsis

Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world s best companies.
Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.
 

About Jim Blythe

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Jim Blythe is Visiting Professor of Marketing at University of Plymouth, UK. Jim Blythe has been a Merchant Navy officer, a ladies hairdresser, a business consultant, a rock musician, a truck driver, a company director and an award-winning playwright all before becoming an academic he always planned on having a varied life and likes learning new skills. Currently he is trying to learn to grow vegetables (with limited success...), but he has a pilot s licence and has learned to play drums in a samba band, so the beat goes on. Jim has written 18 books, over 50 journal articles, and has contributed chapters to 8 other books. He has taught overseas, written open-learning packs for international training organisations and has been a Senior Examiner for the Chartered Institute of Marketing. His next venture is to study for a degree in modern languages having left school at 16 he thinks it s time to get the education he missed out on. He holds four real degrees (including one fake), and therefore feels somewhat irritated that he is mainly known for winning the Cardiff heat of the TV show, Come Dine With Me. Perhaps the latest editions of his textbooks will help redress the balance a little...
 
Published December 1, 2010 by Marshall Cavendish Corp/Ccb. 208 pages
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