25 Toughest Sales Objections-and How to Overcome Them by Stephan Schiffman

No critic rating

Waiting for minimum critic reviews

See Reader Rating

Synopsis

Turn common objections into BIG OPPORTUNITIES!

It costs too much… We're switching to overseas vendors… Let me think about it… NO!

You can do one of two things when a customer is reluctant to buy: You can back off or go in for the kill. 25 Toughest Sales Objections--and How to Overcome Them helps you choose which direction is the best approach and gives you the tools you need to defl ect that obstacle and make the sale.

Bestselling author and renowned sales guru Stephan Schiffman has tapped into his decades of hands-on experience training sales professionals and has boiled his list of objections down to the top 25 most frustrating, universal issues. Through sample dialogues and occasionally humorous examples any salesperson can relate to, Schiffman provides the solutions to help turn any "No" into a done deal.

At long last, the sales objection has met its match. Stephan Schiffman provides you with an arsenal that helps you combat any negative response and, in the process, turns perceptions of you from sales rep to ultimate problem solver.

 

About Stephan Schiffman

See more books from this Author
Stephan Schiffman is the founder of DEI Sales, which has trained more than 600,000 professionals in over 9,000 companies during the past 30 years. Schiffman has written dozens of bestselling books that have sold well over a million copies, including "The 25 Toughest Sales Objections--and How to Overcome Them", "The Power of Positive Selling", "The 25 Sales Habits of Highly Successful Salespeople", "Cold-Calling Techniques", and "Closing Techniques.
 
Published June 13, 2011 by McGraw-Hill. 224 pages
Genres: Business & Economics, Education & Reference. Non-fiction

Reader Rating for 25 Toughest Sales Objections-and How to Overcome Them
82%

An aggregated and normalized score based on 6 user ratings from iDreamBooks & iTunes


Rate this book!

Add Review