A Bad Day On The Romney Campaign by Gabriel Schoenfeld
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Much as he liked and admired Mr. Romney, the author concludes that most of the campaign’s shortcomings (...) stemmed from Mr. Romney’s “conception of politics as a marketing and advertising challenge.” This is a book potential 2016 candidates and staff members should read.
-Washington Times

Synopsis

Why did Romney lose? How can Republicans win?  In A Bad Day on the Romney Campaign, Gabriel Schoenfeld, a senior adviser to presidential nominee Mitt Romney for nearly two years, is the first insider to speak out about the failures of the 2012 campaign. 
Why did Romney lose? The book illuminates the chain of errors that ultimately contributed to Romney's defeat. Schoenfeld's original concept--zeroing in on a single gaffe on a single day: Romney's comments in the wake of the Benghazi attack, and examining its genesis and its profound ripple effects--makes for a uniquely fascinating contribution to our understanding of American politics and the challenges facing a Republican party that has lost the popular vote in five of the last six presidential races. 
Schoenfeld doesn’t shrink from pointing fingers and naming names. Unsparing in his criticism of some of his former colleagues, and candid in appraising Romney's strengths and weaknesses, his objective is to launch a far-reaching debate about how we choose America’s leader. With a revealing discussion of how Romney’s team formulated domestic and foreign policy, the book is a powerful voice in the ongoing discussion of the Republican Party’s future by a campaign insider who is also one of America’s leading analysts of public affairs. 
Written for Republicans, Democrats, and all Americans, rich with detail and high drama, it will interest anyone who wants a behind-the-scenes look at how our political system actually operates, with all its charms and all its flaws.
Praise for Gabriel Schoenfeld’s Necessary Secrets: National Security, the Media, and the Rule of Law
"Schoenfeld brilliantly illuminates [a] fundamental dilemma." --John McGinnis, Wall Street Journal
“Essential reading for anyone seriously interested in national security and freedom of the press.”  --Leonard Downie, Jr., Washington Post
“Subtle and instructive.” --Alan Dershowitz, New York Times Book Review
 

About Gabriel Schoenfeld

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Gabriel Schoenfeld is a Senior Fellow at the Hudson Institute in Washington, D.C. and a resident scholar at the Witherspoon Institute in Princeton, New Jersey. His essays on national security and modern history have appeared in leading publications including the New York Times, the Wall Street Journal, the Los Angeles Times, the Washington Post, the Weekly Standard, the New Republic, the Atlantic, the National Interest, and Commentary, where he was senior editor from 1994 to 2008. Schoenfeld holds a PhD in political science from Harvard University.
 
Published May 14, 2013 by InterMix. 71 pages
Genres: Political & Social Sciences, History. Non-fiction
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Washington Times

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Reviewed by Peter Hannaford on Sep 01 2013

Much as he liked and admired Mr. Romney, the author concludes that most of the campaign’s shortcomings (...) stemmed from Mr. Romney’s “conception of politics as a marketing and advertising challenge.” This is a book potential 2016 candidates and staff members should read.

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