A Sense of Mission by Andrew Campbell
Defining Direction for the Large Corporation (International Management Series)

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About Andrew Campbell

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Andrew Campbell is a lecturer in Zoology at Queen Mary College Laura L. Nash is a Senior Research Fellow at Harvard Business School. She earned her Ph.D. in classics under a Danforth Fellowship at Harvard University. Professor Nash has taught at Brown, Brandeis, and Boston University in addition to her consulting work with many of the nation's top corporations. She has also been on ongoing consultant to The Conference Board.
Published November 1, 1992 by Addison-Wesley. 317 pages
Genres: Business & Economics, Religion & Spirituality. Non-fiction

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Campbell, a founding director of Britain's Asbridge Strategic Management Centre, and Boston University economist Nash ( Good Intentions Aside ) here extol the benefits of a well-postulated and well-promulgated corporate mission statement.

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