A Shop of One's Own by From the Editors of Victoria Magazine
Women Who Turned the Dream into Reality

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Synopsis

Whether flowers are your fancy, hats your madness, or paper your passion, you can open a store selling the things you love. To thrive in a shop of your own, however, requires myriad skills best learned from those who already know. Victoria introduces a group of women entrepreneurs who, with little inventory and big dreams, created a rewarding niche in the retail market. Their triumphs and failures, practical advice and insider secrets, provide invaluable lessons for fledgling shop owners. Here's just the right advice to take you from getting establishing credit to choosing a space to developing a solid partnership with vendors. Find creative and inviting ideas for displaying your wares so customers will linger longer, and smart ways to get the biggest bang out of your advertising dollars. The profiles of female shop owners will offer inspiration and provide invaluable role models.
 

About From the Editors of Victoria Magazine

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Rachel Epstein has been doing research, education and community organizing related to LGBTQ parenting for close to 20 years, and since 2001 has coordinated the LGBTQ Parenting Network at the Sherbourne Health Centre in Toronto, Ontario. In addition to her ongoing research, Rachel works as a mediator with LGBTQ parents and prospective parents. She is co-parent to a fabulous 16-year-old girl and step-parent to an equally fabulous 23-year-old boy.
 
Published August 1, 2002 by Hearst. 224 pages
Genres: Business & Economics. Non-fiction

Unrated Critic Reviews for A Shop of One's Own

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Highlighting gift shops and stationery stores, gourmet emporiums and millineries, the authors carefully explain how to launch a venture, establish credit, choose a space, create a solid partnership with vendors, arrange one's wares, advertise and more.

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