AIGA Professional Practices in Graphic Design by Tad Crawford
American Institute of Graphic Arts

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Synopsis

A main selection of the Graphic Design Book Club, AIGA Professional Practices in Graphic Design is a comprehensive guide to every aspect of the graphic design business, from designer relationships with clients, employees, and suppliers to management issues, marketing strategies, rights, and ethical standards. It covers negotiation principles, setting fees, contracts, structuring the design firm, audits, insurance basics, studio safety, marketing on the World Wide Web, copyright and licensing, trademark infringement, and business ethics. Short and long versions of the AIGA Standard Form of Agreement are included for easy reference, and a complete resources section highlights selected publications and organizations for graphic designers.
 

About Tad Crawford

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TadCrawfordgrew up in the artists' colony of Woodstock, New York. He is the author of many nonfiction books andhis writing has appeared in venues such asArt in America, the Cafe Irreal, Confrontation, Communication Arts, FamilyCircle, Glamour, Guernica, the Nation, and Writer'sDigest. The founder and publisher ofAllworth Press, he lives in New York City.
 
Published March 1, 1998 by Allworth Press. 320 pages
Genres: Education & Reference, Arts & Photography. Non-fiction

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