APE by Guy Kawasaki
Author, Publisher, Entrepreneur-How to Publish a Book

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"Essential reading (and reference) for modern authors, regardless of experience."- Kirkus Book Reviews "Nuts, bolts, and inspiration too. Once again, Guy delivers, kicking the shiitake out of anyone who would tell you that you shouldn't, wouldn't or couldn't write a book." 
-Seth Godin 
Author and founder of The Icarus Project. This version of APE was updated with the most recent content, facts, figures, tools, and resources on March 5th, 2013. This is version 1.2 (Baldacci). In 2011 the publisher of one of my books, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, "There must be a better way."
With Shawn Welch, a tech wizard, I wrote APE to help people take control of their writing careers. APE's thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing. We call this "artisanal publishing"--that is, when writers who love their craft control the publishing process and produce high-quality books.

APE is 300 pages of step-by-step, tactical advice and practical inspiration. If you want a hype-filled, get-rich-quick book, you should look elsewhere. On the other hand, if you want a comprehensive and realistic guide to self-publishing, APE is the answer.

Table of Contents
[ Author ]
      1.    Should You Write a Book?
      2.    A Review of Traditional Publishing
      3.    The Self-Publishing Revolution
      4.    The Ascent of Ebooks
      5.    Tools for Writers
      6.    How to Write Your Book
      7.    How to Finance Your Book

[ Publisher ]
      8.    How to Edit Your Book
      9.    How to Avoid the Self-Published Look
    10.    How to Get an Effective Book Cover
    11.    Understanding Book Distribution
    12.    How to Sell Your Ebook Through Amazon,
             Apple, Barnes & Noble, Google, and Kobo
    13.    How to Convert Your File
    14.    How to Sell Ebooks Directly to Readers
    15.    How to Use Author-Services Companies
    16.    How to Use Print-on-Demand Companies
    17.    How to Upload Your Book
    18.    How to Price Your Book
    19.    How to Create Audio and Foreign Language
             Versions of Your Book
    20.    Self-Publishing Issues
    21.    How to Navigate Amazon
[ Entrepreneur ]
    22.    How to Guerrilla-Market Your Book
    23.    How to Build an Enchanting Personal Brand
    24.    How to Choose a Platform Tool
    25.    How to Create a Social-Media Profile
    26.    How to Share on Social Media
    27.    How to Comment and Respond on Social Media
    28.    How to Pitch Bloggers and Reviewers
    29.    How We APEd This Book

[ Acknowledgments ]

[ Glossary ]

About Guy Kawasaki

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Guy Kawasaki is the former Chief Evangelist of Apple and cofounder of Alltop.com. He is the author of 11 other books, including "Enchantment", "Reality""Check", "The Art of the Start", "Rules for Revolutionaries", "How to Drive Your Competition""Crazy", and "The Macintosh Way".Attract
Published November 30, 2012 by Nononina Press. 410 pages
Genres: Education & Reference, Business & Economics. Non-fiction

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Kirkus Reviews

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To succeed in the brave new worlds of self- and e-publishing, according to Kawasaki and Welch's indispensable guide, one must be an author/publisher with an entrepreneurial bent.

Feb 06 2013 | Read Full Review of APE: Author, Publisher, Entre...

BC Books

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Understand the publishing industry today, plus the best self-publishing techniques from tech expert Guy Kawasaki.

Jan 16 2013 | Read Full Review of APE: Author, Publisher, Entre...

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