Adaptability by Max McKeown
The Art of Winning In An Age of Uncertainty

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All success is successful adaptation. All failure is a failure to adapt. Adaptability is about the powerful difference between adapting to cope and adapting to win. Fascinating real-world examples from business, government, and sport, military and wider society bring the rules of adaptability to life. From the world's most innovation corporations to street-level creativity emerging from the slums. From McDonalds to Sony, from post-war Iraq to the revolutions of the Arab Spring, from the bustling markets of Hong Kong to the rubber marked circuit of the Monte Carlo Rally.With insightful rules, Max Mckeown shows you how to increase the adaptability of your organization to create winning positions. Human history is a story of competition to adapt between groups and individuals. It has never been more important to understand how to think better and adapt.

About Max McKeown

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Max McKeown is an author, consultant and popular speaker. He has been strategic advisor to Microsoft, Virgin, the 2012 Olympics, Sony, Barclays and Vodafone on innovation, human potential, customer experience, marketing, team building and competitive advantage. He was elected to the Customer Service Hall of Fame on MSN Money and has been nominated as a Star of Human Resources by Personnel Today. He is a regular columnist and "thought leader" for Management-Issues, and he has authored several popular books including Why They Don't Buy and The Truth About Innovation and the forthcoming The Strategy Book.
Published April 3, 2012 by Kogan Page. 232 pages
Genres: Business & Economics, Health, Fitness & Dieting, Self Help. Non-fiction

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