Adcult USA by James B. Twitchell
The Triumph of Advertising in American Culture

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A spirited exploration of the culture created when advertising becomes not just a central institution, but the central institution.


About James B. Twitchell

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Edward D. berkowitz is professor of history and public policy and public administration at George Washington University. He is the author of eight books and the editor of three collections. During the seventies he served as a staff member of the President's Commission for a National Agenda, helping President Carter plan for a second term that never came to be.
Published January 1, 1996 by Columbia Univeristy Press. 279 pages
Genres: Business & Economics, Political & Social Sciences, Professional & Technical. Non-fiction

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The book concludes by informing us that even the most popular commercials nowadays don't sell the product so much as themselves, that advertising's success and likability an sich has led it, ironically, to reduced effectiveness.

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Publishers Weekly

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Advertising, argues Twitchell (Carnival Culture), has become the lingua franca of American culture, supplying a common bond that links all Americans.

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Project MUSE

If we can forget for a moment what we have been taught since grade school—namely, art = good and advertising = bad—and concentrate instead on the degree of cultural use and saturation, we may be able to see how organized speech, whether in the employ of an ecclesiastical market or a commercial on...

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