Adland by Mark Tungate
A Global History of Advertising

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Synopsis

Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape. Author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media -- podcasting, text messaging, and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in international advertising, including Tom Bernadin, CEO of Leo Burnett; Jean-Marie Dru, President and CEO of TBWA Worldwide; and John Hegarty, Chairman of BartleBogleHegarty. Exploring the roots of the advertising industry in New York and London, and going on to cover Western Europe and the emerging markets of Eastern Europe, Asia, and Latin America, Adland offers a comprehensive examination of a global industry and suggests how it is likely to develop in the future.
 

About Mark Tungate

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Mark Tungate is a journalist specializing in media, marketing, and communication.  Based in Paris, he is a frequent contributor to leading advertising journals, magazines, and conferences.  He is the author of Fashion Brands and Media Monoliths (Kogan Page), and co-author of The Epica Book, an annual review of the best European advertising.
 
Published August 1, 2007 by Kogan Page. 278 pages
Genres: Business & Economics, Professional & Technical, Computers & Technology. Non-fiction

Unrated Critic Reviews for Adland

Publishers Weekly

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In this heady, well-researched gem, British journalist Tungate (Fashion Brands ) illustrates the history and globalization of the $400 billion a year advertising

Dec 31 2007 | Read Full Review of Adland: A Global History of A...

BC Books

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Besides, four of the six biggest agency groups in the world are based outside of America.Because advertising is so in one's face and has the potential to be so irritating, Tungate spends a little time on the offensive, offering reasons to love advertising.

Oct 24 2007 | Read Full Review of Adland: A Global History of A...

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