Ads, Fads, and Consumer Culture by Arthur Asa Berger
Advertising's Impact on American Character and Society

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Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, second edition is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features additions to flesh out earlier topics as well as new theoretical material. New discussions include classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children.

About Arthur Asa Berger

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Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.
Published March 15, 2007 by Rowman & Littlefield Publishers. 244 pages
Genres: Political & Social Sciences, Humor & Entertainment. Non-fiction

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