Advertising Language by Keiko Tanaka
A Pragmatic Approach to Advertisements in Britain and Japan

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Synopsis

Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.
 

About Keiko Tanaka

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Published February 14, 1999 by Routledge. 168 pages
Genres: Business & Economics, Education & Reference, Professional & Technical. Non-fiction

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