Advertising by Julian Petley
(Media Wise)

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Synopsis

Describes an advertising campaign from planning to completion, and profiles various jobs in advertising, such as account executive, creative director, media planner, and production assistant.
 

About Julian Petley

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Julian Petley is professor of film and television, Brunel University.
 
Published June 13, 2002 by Hodder Wayland. 64 pages
Genres: Business & Economics, Children's Books, Education & Reference. Non-fiction

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