Advertising and Marketing by Ferguson Publishing
(Ferguson's Careers in Focus)

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Synopsis

Praise for the previous edition:
"Solid, up-to-date addition..."--School Library Journal

Careers in Focus: Advertising and Marketing, Second Edition covers 21 careers for students interested in persuing a career in this field.

Job profiles include:

-Advertising account executives
-Advertising and marketing managers
-Art directors
-Buyers
-Composers
-Copywriters
-Demographers
-Graphic designers
-Illustrators
-Internet marketing and advertising consultants
-Media planners and buyers
-Media relations specialists
-Models
-Photo stylists
-Photographers
-Telemarketers
-and more.
 

About Ferguson Publishing

See more books from this Author
 
Published January 30, 2009 by Ferguson Publishing. 202 pages
Genres: Education & Reference, Young Adult. Non-fiction

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