Praise for the previous edition:
"Solid, up-to-date addition..."--School Library Journal
Careers in Focus: Advertising and Marketing, Second Edition covers 21 careers for students interested in persuing a career in this field.
Job profiles include:
-Advertising account executives
-Advertising and marketing managers
-Internet marketing and advertising consultants
-Media planners and buyers
-Media relations specialists
About Ferguson Publishing
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Published January 30, 2009
by Ferguson Publishing.
Education & Reference, Young Adult.