Advertising to Children by Mark Blades
New Directions, New Media

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This important source for students, researchers, advertisers and parents reviews the debates about advertising to children, and presents new information about children's understanding of advertising. Contributing authors analyse food and alcohol advertising and their effect on children and young people, and explore the point at which children can first identify advertisements and when they can understand that advertisements are persuasive messages. As well as reporting research about television advertising, this volume includes studies about advertising to children in new media, including web pages, search engines, and advergames. There is a discussion of the new ways that marketers reach children, for instance through the internet or with product placement, as well as practical explanations of how parents and educators can help children become more critical of advertisements.


About Mark Blades

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Mark Blades is Senior Lecturer in Developmental Psychology at the University of Sheffield, UK. He is co-author of the textbook Understanding Children's Development, now in its fifth edition.Caroline Oates is Senior Lecturer in Marketing at the University of Sheffield Management School, UK. She has co-authored Advertising to Children on TV: Content, Impact and Regulation with M. Blades and B. Gunter.Fran Blumberg is an Associate Professor in Fordham University's Division of Psychological & Educational Services, USA. She edited Learning by Playing: Video Gaming in Education.Barrie Gunter is Professor of Mass Communication at the University of Leicester, UK. He is a Psychologist by training and worked in the broadcasting sector for 15 years before moving into the academic world.
Published August 29, 2014 by Palgrave Macmillan. 267 pages
Genres: Health, Fitness & Dieting, Political & Social Sciences, Education & Reference, Parenting & Relationships, Professional & Technical. Non-fiction