All Eyes East by Mary Bergstrom
Lessons from the Front Lines of Marketing to China's Youth

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...interesting, informative and fun (yes fun)... This book does a great job explaining China’s youth.
-Dan Harris

Synopsis

All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.
 

About Mary Bergstrom

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Mary Bergstrom is the founder of the Bergstrom Group, a consumer insights and trends consultancy that helps global brands understand and connect with Chinese consumers. She has been featured by media including NPR's Marketplace; The Associated Press; Ad Age; Marketwatch; and Women's Wear Daily. Bergstrom leads consumer studies and provides executive trainings for organizations including Omnicom, Bosch, the American Chamber of Commerce, and LVMH.
 
Published April 30, 2016 by Palgrave Macmillan. 237 pages
Genres: Business & Economics, Professional & Technical, Political & Social Sciences, Science & Math. Non-fiction
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Dan Harris

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Reviewed by Dan Harris on Apr 21 2012

...interesting, informative and fun (yes fun)... This book does a great job explaining China’s youth.

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