American Veda by Philip Goldberg
From Emerson and the Beatles to Yoga and Meditation How Indian Spirituality Changed the West

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In February 1968 the Beatles went to India for an extended stay with their new guru, Maharishi Mahesh Yogi. It may have been the most momentous spiritual retreat since Jesus spent those forty days in the wilderness.
With these words, Philip Goldberg begins his monumental work, American Veda, a fascinating look at India’s remarkable impact on Western culture. This eye-opening popular history shows how the ancient philosophy of Vedanta and the mind-body methods of Yoga have profoundly affected the worldview of millions of Americans and radically altered the religious landscape. 
What exploded in the 1960s actually began more than two hundred years earlier, when the United States started importing knowledge as well as tangy spices and colorful fabrics from Asia. The first translations of Hindu texts found their way into the libraries of John Adams and Ralph Waldo Emerson. From there the ideas spread to Henry David Thoreau, Walt Whitman, and succeeding generations of receptive Americans, who absorbed India’s “science of consciousness” and wove it into the fabric of their lives. Charismatic teachers like Swami Vivekananda and Paramahansa Yogananda came west in waves, prompting leading intellectuals, artists, and scientists such as Aldous Huxley, Joseph Campbell, Allen Ginsberg, J. D. Salinger, John Coltrane, Dean Ornish, and Richard Alpert, aka Ram Dass, to adapt and disseminate what they learned from them. The impact has been enormous, enlarging our current understanding of the mind and body and dramatically changing how we view ourselves and our place in the cosmos.
Goldberg paints a compelling picture of this remarkable East-to-West transmission, showing how it accelerated through the decades and eventually moved from the counterculture into our laboratories, libraries, and living rooms.  Now physicians and therapists routinely recommend meditation, words like karma and mantra are part of our everyday vocabulary, and Yoga studios are as ubiquitous as Starbuckses. The insights of India’s sages permeate so much of what we think, believe, and do that they have redefined the meaning of life for millions of Americans—and continue to do so every day.  
Rich in detail and expansive in scope, American Veda shows how we have come to accept and live by the central teaching of Vedic wisdom: “Truth is one, the wise call it by many names.”

About Philip Goldberg

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PHILIP GOLDBERG is the author or coauthor of nineteen books, including Roadsigns: On the Spiritual Path and The Intuitive Edge. Based in Los Angeles, he is an ordained interfaith minister, a public speaker and seminar leader, and the founder of Spiritual Wellness and Healing Associates. He is director of outreach for and blogs regularly on religion for the Huffington Post.
Published November 2, 2010 by Crown Archetype. 416 pages
Genres: History, Religion & Spirituality. Non-fiction

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The organization is a little haphazard and the puns (“Maharishi’s little helpers,” “the cart before the source,” “living the vida veda”) may be a little too frequent for some tastes, but Goldberg does yeoman service in chronicling the many ways India has influenced American—and, by extension, Wes...

Nov 02 2010 | Read Full Review of American Veda: From Emerson a...

Publishers Weekly

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Spiritual coach and author Goldberg (Roadsigns) is a knowledgeable and sympathetic chronicler of the past 150 years or so of Indian spiritual ideas' influence on American spirituality.

Oct 18 2010 | Read Full Review of American Veda: From Emerson a...

Red Dirt Reporter

And noting the influence of Transcendental Meditation – TM – on people around the world, it is important to note that the new book from Dr. Norman Rosenthal, Transcendence, is a down-to-earth explanation of how TM – a technique brought to America in 1959 by Indian guru Maharishi Mahesh Yogi -...

Nov 14 2012 | Read Full Review of American Veda: From Emerson a...

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