An Introduction to Behavioral Economics offers a comprehensive, rigorous, and up-to-date introduction to what is one of the most rapidly advancing areas in economics today. It considers the debates in this exciting field through a cross-disciplinary approach that incorporates insights from economics and other social sciences, as well as evolutionary biology and neuroscience.
This edition features:
- Two new chapters, Chapter 2 on methodology and Chapter 4 on beliefs, heuristics and biases
- Fully revised content, including expanded material on neuroeconomics, rationality, and behavioral game theory
- A large number of real-life case studies and examples, as well as review questions
About Nick Wilkinson
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Published April 15, 2012
by Palgrave Macmillan.
Business & Economics, Education & Reference, Professional & Technical.