In this book, Stever Robbins looks at the bare-bones basics of how a business works. He explores models of money, infrastructure, sales, marketing, and various other essentials that keep businesses afloat. Think of it as a basic human anatomy class, only applying to it business. There are parallels provided every so often to relate business to human anatomy, and Stever illustrates how different elements are surprisingly similar in their basic functions. Hopefully, for business novices, this will offer a helpful alternative when trying to understand the fundamental components of how a business works. Business models are broken down, profits and cash flow are explained, and the differences between marketing and sales are examined. Stever also investigates how money flows in and out of companies. Much like our bodies, there are systems, structure, support, consumption, and hopefully, a lasting energy and vigor within a business. It can fulfill its potential and live a long, rewarding existence—or it can plagued by ailments and shortcomings, and ultimately expire before its time. The more you understand about the inner workings and how to keep something healthy, the more fruitful its life will be.
About Stever Robbins
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Published May 13, 2008
by Electronic & Database Publishing, Inc..
Business & Economics.