Anatomy of a Trend by Henrik Vejlgaard

No critic rating

Waiting for minimum critic reviews

See Reader Rating


A fascinating look at the predictable patterns behind trends.

It is one of the most puzzling mysteries of modern culture: how do changes in style and taste come about? It is all part of the inner workings of trends. In Anatomy of a Trend, pioneering trend sociologist Henrik Vejlgaard reveals this startling truth: there are actually predictable patterns behind every trend.

Vejlgaard builds a captivating body of evidence that proves anyone can recognize an emerging trend, evaluate it, and make predictions as it follows its course.

About Henrik Vejlgaard

See more books from this Author
Henrik Vejlgaard, M.A.,M.Sc., is a pioneer in trend sociology, the study of the trend process. Combining a background of social science and communication, he consults with a wide cross section of companies and industries on the topics of innovation and product development. He has lectured on lifestyle and trend sociology at the University of Copenhagen and the University of Arhus School of Business, both in Denmark. He has written three books in Danish on consumer behavior, trends, and design strategies. Visit his Web site at
Published August 27, 2007 by McGraw-Hill. 273 pages
Genres: Business & Economics, Science & Math, Political & Social Sciences. Non-fiction

Reader Rating for Anatomy of a Trend

An aggregated and normalized score based on 5 user ratings from iDreamBooks & iTunes

Rate this book!

Add Review