A fascinating look at the predictable patterns behind trends.
It is one of the most puzzling mysteries of modern culture: how do changes in style and taste come about? It is all part of the inner workings of trends. In Anatomy of a Trend, pioneering trend sociologist Henrik Vejlgaard reveals this startling truth: there are actually predictable patterns behind every trend.
Vejlgaard builds a captivating body of evidence that proves anyone can recognize an emerging trend, evaluate it, and make predictions as it follows its course.
About Henrik Vejlgaard
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Published August 27, 2007
Business & Economics, Science & Math, Political & Social Sciences.