Annual Editions by John E Richardson
Marketing 04/05

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Synopsis

The articles selected for this twenty-sixth edition of Annual Editions: Marketing, address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.This title is supported by our student web site, Dushkin Online, www.dushkin.com/online
 

About John E Richardson

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Published December 8, 2003 by McGraw-Hill/Dushkin.
Genres: Education & Reference.