As China Goes, So Goes the World by Karl Gerth
How Chinese Consumers Are Transforming Everything

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Synopsis

In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While Americans and Europeans have become increasingly worried about China’s competition for manufacturing jobs and energy resources, they have overlooked an even bigger story: China’s rapid development of an American-style consumer culture, which is revolutionizing the lives of hundreds of millions of Chinese and has the potential to reshape the world.  This change is already well under way. China has become the world’s largest consumer of everything from automobiles to beer and has begun to adopt such consumer habits as living in large single-occupancy homes, shopping in gigantic malls, and eating meat-based diets served in fast-food outlets. Even rural Chinese, long the laggards of consumerism, have been buying refrigerators, televisions, mobile phones, and larger houses in unprecedented numbers. As China Goes, So Goes the World reveals why we should all care about the everyday choices made by ordinary Chinese. Taken together, these seemingly small changes are deeper and more profound than the headline-grabbing stories on military budgets, carbon emissions, or trade disputes.
 

About Karl Gerth

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Karl Gerth teaches modern Chinese history at Oxford University.
 
Published November 9, 2010 by Hill and Wang. 272 pages
Genres: Business & Economics, History, Political & Social Sciences, Travel. Non-fiction

Unrated Critic Reviews for As China Goes, So Goes the World

Kirkus Reviews

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While China is often thought of as a major producer of goods, it is as a consumer, writes Gerth (Modern Chinese History/Oxford Univ.;

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Kirkus Reviews

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Sharply observed account of what happens, both good and bad, when a group of more than a billion people start seriously shopping.

Nov 02 2010 | Read Full Review of As China Goes, So Goes the Wo...

The Washington Times

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Now government officials can directly - or indirectly via their friends, family, and even mistresses - convert political power into wealth and live much more comfortable lives.” Wealthy Chinese are likely to go from copycats to innovators, having “begun to redefine international luxury standards ...

Feb 14 2011 | Read Full Review of As China Goes, So Goes the Wo...

Christian Science Monitor

It’s vast, it’s complicated, and it’s a very hot story right now.

Dec 06 2010 | Read Full Review of As China Goes, So Goes the Wo...

Ford Literary Blog

Karl Gerth in As China Goes, So Goes the World explains that after 1987, a shared history and common interests between China and Taiwan enabled a rapid flow of capital, products and people between the two countries.

Sep 27 2011 | Read Full Review of As China Goes, So Goes the Wo...

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