Bait and Switch by Barbara Ehrenreich
The (Futile) Pursuit of the American Dream

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Synopsis

The bestselling author of Nickel and Dimed goes back undercover to do for America’s ailing middle class what she did for the working poor

Barbara Ehrenreich’s Nickel and Dimed explored the lives of low-wage workers. Now, in Bait and Switch, she enters another hidden realm of the economy: the shadowy world of the white-collar unemployed. Armed with a plausible résumé of a professional “in transition,” she attempts to land a middle-class job—undergoing career coaching and personality testing, then trawling a series of EST-like boot camps, job fairs, networking events, and evangelical job-search ministries. She gets an image makeover, works to project a winning attitude, yet is proselytized, scammed, lectured, and—again and again—rejected.

Bait and Switch highlights the people who’ve done everything right—gotten college degrees, developed marketable skills, and built up impressive résumés—yet have become repeatedly vulnerable to financial disaster, and not simply due to the vagaries of the business cycle. Today’s ultra-lean corporations take pride in shedding their “surplus” employees—plunging them, for months or years at a stretch, into the twilight zone of white-collar unemployment, where job searching becomes a full-time job in itself. As Ehrenreich discovers, there are few social supports for these newly disposable workers—and little security even for those who have jobs.

Like the now classic Nickel and Dimed, Bait and Switch is alternately hilarious and tragic, a searing exposé of economic cruelty where we least expect it.



 

About Barbara Ehrenreich

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Barbara Ehrenreich is the bestselling author of Nickel and Dimed, Bait and Switch, Bright-sided, This Land Is Their Land, Dancing in the Streets and Blood Rites, among others. A frequent contributor to Harper's and The Nation, she has also been a columnist at The New York Times and Time magazine. She is the winner of the L.A. Times Book Prize for Current Interest and ALA Notable Books for Nonfiction.  Ehrenreich was born in Butte, Montana, when it was still a bustling mining town. She studied physics at Reed College, and earned a Ph.D. in cell biology from Rockefeller University. Rather than going into laboratory work, she got involved in activism, and soon devoted herself to writing her innovative journalism. She lives and works in Florida.
 
Published July 25, 2006 by Metropolitan Books. 272 pages
Genres: Business & Economics, Political & Social Sciences, History. Non-fiction

Unrated Critic Reviews for Bait and Switch

The New York Times

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Barbara Ehrenreich goes undercover again, this time as a downsized job-hunting professional.

Sep 18 2005 | Read Full Review of Bait and Switch: The (Futile)...

Bookmarks Magazine

Andrew Ratner Los Angeles Times 3.5 of 5 Stars "For the last 30 years, Ehrenreich has insisted that when workers think only to save themselves and push economic pain onto others, we all lose together.

Oct 15 2007 | Read Full Review of Bait and Switch: The (Futile)...

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