Bamboozled at the Revolution by John Motavalli
How Big Media Lost Billions in the Battle for the Internet

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The 1990s was one of the most dynamic eras in American business history. Technology was advancing at such a rapid pace, with such widespread growth, and with such giddy enthusiasm from investors, that it seemed too good to last. It was.

Media insider John Motavalli gives a vivid account from the front lines of the compelling drama that developed in the media industry during this time, as old-world, advertising-driven companies thought they'd found a new world to dominate. But it led to some rather colossal failures. Time Warner's FSN was a multibillion-dollar interactive cable disaster and its sequel, the Web-based Pathfinder, was even more embarrasing. Disney, Rupert Murdoch's News Corp, and the New York Times Company also stumbled. These examples are just the tip of the iceberg: this struggle is one of the great business follies of our time and continued until January 2000, when AOL swallowed up Time Warner, a first-of-its-kind marriage of new and old.

Fast paced and exciting, Bamboozled at the Revolution reveals a period of wonderful excess and is sure to join Barbarians at the Gate, Burn Rate, and, more recently, The New New Thing as the definitive portraits of unique eras in business.

About John Motavalli

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John Motavalli is a media consultant and was the first computer/Internet columnist for the "New York Post," He has worked at "Inside Media, AdWeek," and MCI Communications and has appeared on MSNBC, CNN, and other cable networks.
Published August 1, 2002 by Viking Adult. 320 pages
Genres: Business & Economics, History, Computers & Technology, Professional & Technical. Non-fiction

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As the New York Post’s first computer/Internet columnist, Motavalli had a ringside seat while Disney, Time Warner, News Corp., and others tripped over themselves to get on board the emerging Internet phenomenon.

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Publishers Weekly

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The book might more accurately be subtitled "How Time Warner Lost Billions and Its Autonomy in the Battle for the Internet," as more than half the book depicts the conglomerate's bungled attempts to launch an online presence and the missteps in its business relationships with AOL that set up the ...

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