Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.Includes details of Fred Noe's life on the road, spreading the bourbon gospelDescribes Fred's journey to becoming the face of one of America's most iconic brandsShares a simple primer on how bourbon is madeOffers cocktail and food recipes
For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.
About Fred NoeSee more books from this Author
Global Brand Ambassador, Master Distiller, and great-grandson of Jim Beam himself, Noe recounts both his own life and that of the family business. From his German immigrant origins to the dark times of Prohibition to the contemporary triumph of the Jim Beam brand, Noe employs a down-home style wh...Dec 07 2012 | Read Full Review of Beam, Straight Up: The Bold S...
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