Though fictionalized, this is a true story in the best sense of the word. It arrives at a time when people are yearning to return to honest ways of doing business—before corporate dominance, inflated executive salaries, accounting trickery, and outright greed became so much a part of our everyday business headlines. It is the story of how a pushcart David up against the corporate Goliaths succeeded by focusing on what is core to good business and a good life: honoring customers, trusting employees, building passion around a product, and turning an honest profit.
About Leslie YerkesSee more books from this Author
Yerkes, a consultant and author (Fun Work) and Decker, a former Amazon.com executive, call this little book a""business fable."" Drawing on the true story of a tiny Seattle coffee bar (think Cheers without the beer and the endless banter) that managed to flourish in the shadow of the giant chains...| Read Full Review of Beans: Four Principles for Ru...
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