Beating the Success Trap by Ed Brodow
Negotiating for the Life You Really Want and the Rewards You Deserve

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Have you been brainwashed to believe that acquiring the material trappings of success will lead to emotional fulfillment? Do you find it difficult to lead a gratifying life in this commercial, brand-name-focused world? Have you ever been seduced into thinking that too much of one thing isn't enough? Don't get caught up in this dangerous success trap. Instead of fulfilling your dreams, it'll leave you feeling empty -- and often betrayed. In Beating the Success Trap, leading negotiation expert and motivational speaker Ed Brodow shares his vision for how you can live a significant, rewarding life: His formula for success is success on your own terms.

One of the first major works to challenge traditional notions of success, Beating the Success Trap explains how to:

Redefine success to coincide with your own temperament and preferencesOvercome your fears about making constructive changes in your lifeDefeat the abusive voice inside your head that wants you to feel like a failureReevaluate your life and reconnect with your passion and enthusiasmCreate the life you've always wanted

Brodow argues that it doesn't matter how much you earn, how much you possess, or how many trophies you have won. To be truly successful is to be able to say: "I spend my time doing what is meaningful to me."

You will learn why:

Failure is often better than successMany people are happier without fame and fortuneGetting fired can be the best thing that ever happened to youChanging careers is good for youFollowing your bliss is better than following the herd

Brodow has taken the skills of business negotiation, amplified by his and others' personal experiences, and translated them into the tools people need to maximize their quality of life. Beating the Success Trap will help you attract the lifestyle that will make you truly content with your self, your life, and your place in the world.


About Ed Brodow

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ED BRODOW is one of corporate America's best-known and most successful negotiation experts. The creator of the acclaimed Negotiation Boot Camp (TM) Seminars, he has taught his techniques to such corporations as Microsoft, AT&T, Starbucks, Goldman Sachs, The Hartford, and American Express. He has appeared on PBS, Fox News, and "Inside Edition, "and has been featured in publications such as the" Washington Post," "Entrepreneur "magazine, and "SmartMoney," He lives in Monterey, California.
Published January 1, 2003 by HarperResource. 268 pages
Genres: Business & Economics, Self Help, Health, Fitness & Dieting. Non-fiction

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Publishers Weekly

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Using all the staples of the self-help genre, Brodow (Negotiate with Confidence) turns out a guide to rethinking the meaning of "success" that may well resonate in these financially difficult times.

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