Becoming a Category of One by Joe Calloway
How Extraordinary Companies Transcend Commodity and Defy Comparison

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A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."-Publisher's Weekly

Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader.

Whether you run a multinational corporation or a two-person start-up company, the lessons you'll find here apply to any business. This Second Edition includes a new chapter on "tie breakers," updated examples of today's category of one companies, and special contributions from business experts, bestselling authors, and CEOs on the future category of one business.Revised and updated to remain relevant to today's market conditions and new innovationsA new edition of the bestselling title from the author of Indispensable and Work Like You're Showing OffToday's struggling economy puts even greater importance on the theory and practice of business differentiationThis edition includes 20 percent new material; if you liked the original edition, you'll love this new Second EditionReliable, proven advice that works for businesses of any size in any industry

Now more than ever, you have to differentiate your business from the competition to succeed. Becoming a Category of One gives you the blueprint for building your own extraordinary business.


About Joe Calloway

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JOE CALLOWAY is a consultant on branding and competitive positioning whose client list reads like a Who’s Who in business–from newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like BMW and IBM. He speaks frequently on business trends, and has been inducted into the International Speaker’s Hall of Fame. Joe owns an award-winning restaurant in Nashville, Tennessee, where he lives with his wife, Annette, and daughter, Jess.
Published August 27, 2009 by Wiley. 272 pages
Genres: Business & Economics. Non-fiction

Unrated Critic Reviews for Becoming a Category of One

Publishers Weekly

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In this no-nonsense guide to beating the competition, Calloway, a branding and competitive positioning consultant with clients like BMW and IBM, offers hope to companies confronting a constantly changing and increasingly competitive marketplace.

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BC Books

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Before you think you don’t need to read another business book, consider the author’s guidance that past success can lead to complacency, which is a sure road to failure in today’s business climate: “The greatest danger of past success is that you might relax into thinking that you know how your b...

Oct 08 2009 | Read Full Review of Becoming a Category of One: H...

BC Books

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Often, one company stands out as a business that’s truly above the rest, but we can’t quite articulate why.

Oct 08 2009 | Read Full Review of Becoming a Category of One: H...

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Looking for awards or grants from schools, employers & funding organisations may help.

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