Being Armani by Renata Molho
A Biography

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Synopsis

Recounting the 30 years that turned Giorgio Armani into an international fashion icon, this investigation of the man and the myth he built around himself explores how he maintained a distinct identity in an industry built upon rapid changes. Written with the designer’s cooperation and access to his personal archives, Armani’s story is accurately rendered, from his modest beginnings and early home environment to the influences and colleagues who helped build his name. Yet ultimately, this is the story of a man with an innate sense of style and unmatched entrepreneurial strategy, both of which allowed him to create a new way of thinking—an aesthetic genre that went beyond a world of appearance and clothing—that single-handedly changed the face of fashion forever.

 

About Renata Molho

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Renata Molho is a fashion critic for the daily financial newspaper Il Sole 24 Ore, and a former contributor to many publications of the Condé Nast group, including the Italian editions of GQ and Vogue.
 
Published April 1, 2008 by Baldini Castoldi Dalai Editore Inc. 216 pages
Genres: Biographies & Memoirs, Arts & Photography. Non-fiction

Unrated Critic Reviews for Being Armani

Publishers Weekly

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Before he became an icon, fashion designer Georgio Armani grew up in a middle-class family and studied medicine, falling into fashion largely by chance: ""In my beginnings, there was no fire in the belly for fashion.

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PopMatters

Armani himself acknowledges that fact: “Some people think I am not very outgoing, antisocial, a bear, an ingrate, because in order to work I give up a chance to spend time with other people [...] The work I do is tyrannical, it demands everything you have, it takes everything.” Being Armani is ul...

May 15 2008 | Read Full Review of Being Armani: A Biography

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