Recounting the 30 years that turned Giorgio Armani into an international fashion icon, this investigation of the man and the myth he built around himself explores how he maintained a distinct identity in an industry built upon rapid changes. Written with the designer’s cooperation and access to his personal archives, Armani’s story is accurately rendered, from his modest beginnings and early home environment to the influences and colleagues who helped build his name. Yet ultimately, this is the story of a man with an innate sense of style and unmatched entrepreneurial strategy, both of which allowed him to create a new way of thinkingan aesthetic genre that went beyond a world of appearance and clothingthat single-handedly changed the face of fashion forever.
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Before he became an icon, fashion designer Georgio Armani grew up in a middle-class family and studied medicine, falling into fashion largely by chance: ""In my beginnings, there was no fire in the belly for fashion.| Read Full Review of Being Armani: A Biography
Armani himself acknowledges that fact: “Some people think I am not very outgoing, antisocial, a bear, an ingrate, because in order to work I give up a chance to spend time with other people [...] The work I do is tyrannical, it demands everything you have, it takes everything.” Being Armani is ul...May 15 2008 | Read Full Review of Being Armani: A Biography