Bi-Rite Market's Eat Good Food by Sam Mogannam
A Grocer's Guide to Shopping, Cooking & Creating Community Through Food

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A cookbook and market guide from the nation’s premier neighborhood grocery store, featuring expert advice on how to identify the top ingredients in any supermarket and 90 vibrant recipes that make optimal use of the goods.
San Francisco’s Bi-Rite Market has a following akin to a hot restaurant—its grocery goods and prepared foods have made it a destination for lovers of great food. In Eat Good Food, former chef turned market owner Sam Mogannam explains how to source and use the finest farm-fresh ingredients and artisanal food products, decipher labels and terms, and build a great pantry. More engaging than a field guide and more informative than a standard cookbook, and with primers on cooking techniques and anecdotes that will entertain, enlighten, and inspire, Eat Good Food will revolutionize the way home cooks shop and eat.

About Sam Mogannam

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Sam Mogannam is the second-generation owner of Bi-Rite Market and founder of the Bi-Rite family of businesses, which includes Bi-Rite Creamery, 18 Reasons, and Bi-Rite Farms. He also serves on the board of the National Association for the Specialty Food Trade. Sam has been featured in Food & Wine, Bon Appétit, Sunset, and the San Francisco Chronicle, and programs such as Foodcrafters. Sam stepped into the family grocery business in 1997, after working as a chef at his own restaurant, and transformed the market into a culinary landmark. Dabney Gough is a graduate of California Culinary Academy, a former columnist with the San Francisco Chronicle, and a contributor to Fine Cooking and the Honolulu Weekly. She is the co-author of the forthcoming Bi-Rite Creamery's Sweet Cream and Sugar Cones and lives in Honolulu, Hawaii. France Ruffenach's photography has appeared in countless books, magazines, and commercial campaigns. She has been twice nominated for the James Beard Award for best photography, and won in 2008 for her work on The Country Cooking of France. She lives in San Francisco.
Published October 18, 2011 by Ten Speed Press. 304 pages
Genres: Business & Economics, Health, Fitness & Dieting, Education & Reference, Cooking. Non-fiction

Unrated Critic Reviews for Bi-Rite Market's Eat Good Food

Publishers Weekly

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Mogannam, the owner of Bi-Rite Market in San Francisco's Mission District, and food writer Gough capture the spirit of the unique neighborhood market with 90 recipes, profiles of local purveyors, and buying, storing, and using instructions for ingredients, organized by market department—readers...

Jul 11 2011 | Read Full Review of Bi-Rite Market's Eat Good Foo...

San Francisco Chronicle

Per serving: 115 calories, 6 g protein, 11 g carbohydrate, 6 g fat (2 g saturated), 5 mg cholesterol, 126 mg sodium, 4 g fiber.

Oct 16 2011 | Read Full Review of Bi-Rite Market's Eat Good Foo...

Serious Eats

That's exactly how San Francisco's Bi-Rite Market came to be the destination it is today.

Feb 06 2012 | Read Full Review of Bi-Rite Market's Eat Good Foo...

The Kitchn

This makes sense, since the Bi-Rite Family (there is also a second store in the works, as well as an ice cream store and a community center) is solidly built on a commitment to local foods and creating community and connections.

Oct 21 2011 | Read Full Review of Bi-Rite Market's Eat Good Foo...

Bay Area Bites

Besides the ice creams, there are recipes for all kinds of sundae-bar delights, from chocolate and vanilla cake bases and homemade marshmallows to hot fudge, peanut brittle, brownies, snickerdoodles (for making their signature cinnamony ricanelas ice cream), lemon curd, gingersnaps, gingerbread, ...

Jun 14 2012 | Read Full Review of Bi-Rite Market's Eat Good Foo...


The authors are well aware that few of us are going to be shopping at Bi-Rite Market, so the book is more of a general map of quality ingredients that you find yourself sorting through by the overwhelming dozens at farmers markets and small local grocers.

Jan 04 2012 | Read Full Review of Bi-Rite Market's Eat Good Foo...

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