A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large.
Which paint color is most likely to tell you that a used car is in good shape? How can officials identify the most dangerous New York City manholes before they explode? And how did Google searches predict the spread of the H1N1 flu outbreak?
The key to answering these questions, and many more, is big data. “Big data” refers to our burgeoning ability to crunch vast collections of information, analyze it instantly, and draw sometimes profoundly surprising conclusions from it. This emerging science can translate myriad phenomena—from the price of airline tickets to the text of millions of books—into searchable form, and uses our increasing computing power to unearth epiphanies that we never could have seen before. A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education, and innovation in the years to come. It also poses fresh threats, from the inevitable end of privacy as we know it to the prospect of being penalized for things we haven’t even done yet, based on big data’s ability to predict our future behavior.
In this brilliantly clear, often surprising work, two leading experts explain what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards. Big Data is the first big book about the next big thing.
About Viktor Mayer-SchonbergerSee more books from this Author
And in this volume they give readers a fascinating — and sometimes alarming — survey of big data’s growing effect on just about everything: business, government, science and medicine, privacy and even on the way we think.Read Full Review of Big Data: A Revolution That W... | See more reviews from NY Times
Mayer-Schönberger and Cukier make interesting observations about data-crunching techniques and they also report that analysts have found substantial amounts of "lexical dark matter" (words in books but not in dictionaries).Read Full Review of Big Data: A Revolution That W... | See more reviews from Guardian
The book's explicit business slant also occasionally mars the narrative, especially when the authors plunge into the jargon of Dilbert cartoons and Soviet propaganda posters.Read Full Review of Big Data: A Revolution That W... | See more reviews from WSJ online
In “Big Data,” their illuminating and timely book, Viktor Mayer-Schönberger and Kenneth Cukier argue that the nature of surveillance has changed.Read Full Review of Big Data: A Revolution That W... | See more reviews from Star Tribune
Big Data is an excellent introduction for general audiences to what has become a topic of conversation everywhere, faster than any other technology-driven buzzword in recent memory.Read Full Review of Big Data: A Revolution That W... | See more reviews from Forbes
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