Billion Dollar Lessons by Paul B. Carroll
What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years

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”This book is your chance to learn from others’ mistakes.”-- Entrepreneur

In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, “Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons.”

There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. Now Paul Carroll and Chunka Mui draw on research into more than 750 flameouts to reveal the seven biggest reasons for business failure.

About Paul B. Carroll

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PAUL B. CARROLL wrote for The Wall Street Journal for seventeen years. The author of Big Blues, he founded Context, the first “new economy” magazine, in 1997. He lives outside Sacramento, California.CHUNKA MUI is the coauthor of the major business bestseller Unleashing the Killer App and a fellow at Diamond Management and Technology Consultants. He lectures and consults widely on strategy and innovation and lives in Chicago, Illinois.
Published August 24, 2008 by Portfolio. 332 pages
Genres: Business & Economics. Non-fiction

Unrated Critic Reviews for Billion Dollar Lessons

Publishers Weekly

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Carroll (Big Blues ) and Mui (Unleashing the Killer App ) collaborate to perform an autopsy on some of the most spectacular bus

Jun 16 2008 | Read Full Review of Billion Dollar Lessons: What ...


Once launched, the strategies were doomed to fail, and these failures probably could not have been prevented by even spotless execution – unless the implementers were licensed to kill the strategy itself.” That said, are doomed strategies avoidable or are fatal flaws only recognizable in hindsight?

Jul 20 2009 | Read Full Review of Billion Dollar Lessons: What ...

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