Biz Dev 3.0 by Brad Keywell
Changing Business As We Know It

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Business development is the most effective way for new and old economy companies to grow bigger and stronger very quickly-and this guide explains what it is and how it works. Business development is not just sales, marketing, or mergers and acquisitions. It entails aligning a company with complementary partners to meet or exceed goals with new economy speed. Regardless of a company's size, how long it has been in business, or the product it produces, this guide will help it prosper and grow by providing proven and practical tips, checklists, and toolkits on how to use business development.

About Brad Keywell

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Keywell is the president of Halo Industries, Inc., a leading business-to-business E-marketing agency. Seth Godin, Vice-President, Direct Marketing, Yahoo! Inc., is responsible for Yahoo!'s direct marketing, permission marketing and Internet promotions. Godin joined Yahoo! in 1998 from Yoyodyne, where he served as president and CEO. Yahoo! acquired Yoyodyne, a recognized leader in Internet-based interactive direct marketing, last year.Recognized as the pioneer of Permission Marketing, Godin is a sought-after speaker on the conference circuit, having presented at the Direct Marketing Association's annual conference, Jupiter events, and ICE, as well as international marketing forums. Last year, Godin was one of the highest ranked speakers, among 403 presenters at Internet World. He is a featured speaker at Fall, Spring and Summer I-Worlds. Godin is also the recipient of the 1998 Momentum Award, honoring outstanding Internet industry accomplishments.Godin received an M.B.A. from Stanford Business School in 1984. Prior to graduating from Tufts University in 1982 with a degree in both Computer Science and Philosophy, Godin co-founded and ran one of the largest student-run businesses in the coutnry. From 1983 to 1986 he worked as a brand manager at Spinnaker Software, where he led the team that developed the first generation of multimedia products, working with such forward-thinkers as Arthur C. Clarke and Michael Crichton. He managed 40 engineers and introduced more than 60 software and video products to the marketplace.Godin is the author and co-author of a number of top-selling business books, including "E-Marketing, " the first book ever published on how to do business online; "The Guerilla Marketing Handbook, " part of the best-selling "Guerilla Marketing" series; "The Information Please Business Almanacm, " a ground-breaking business reference book; and "Permission Marketing: Turning Strangers into Freinds, and Friends into Customers.
Published June 1, 2001 by ALM Media, LLC. 250 pages
Genres: Business & Economics, Computers & Technology, Law & Philosophy. Non-fiction

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Though the continuing slaughter of the dot-coms proves that many companies did a lot of things wrong, one thing most got right was the concept of partnering with other companies to grow faster and serve more customers—a basic business concept that has been spelled out in books like Coopetition a...

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