Bold by Shaun Smith
How to Be Brave in Business and Win

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Winner of the 2012 CMI Management Book of the Year Award for best e-Book. More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD is about 14 businesses brave enough to challenge industry norms; they put purpose before profit, go way beyond what customers expect and relentlessly differentiate themselves from everyone else. They know no compromise, they show no corporate timidity. They are BOLD in thought, BOLD in execution and BOLD in measuring their success in new ways. The game changing companies featured challenge conventional wisdom to win in business and include: Virgin Galactic, Innocent, O2, Air Asia, Chilli Beans, Six Senses, Burberry, BBH, The Geek Squad, TNT, JCB, WWF, Umpqua and Zappos.
BOLD reveals that they share some traits that make them unique and each brand story is told through the words of the executives involved. Find out how to be BOLD, brave and put your money where your mouth is.

About Shaun Smith

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Shaun Smith is founder and partner in the consulting firm Smith+Co which works with brands around the world. A thought leader on the subject of customer experience strategy, he has appeared often on CNBC's "Ask the Expert" program. Andy Milligan is a consultant on brand and business culture. For almost 20 years he has advised major organizations on strategies for brand building, customer experience and internal culture. Together they are the authors of Uncommon Practice.
Published April 3, 2011 by Kogan Page. 336 pages
Genres: Business & Economics. Non-fiction

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