Brain Bugs by Dean Buonomano
How the Brain's Flaws Shape Our Lives

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Synopsis

“Excellent. . . . [Buonomano] reveals the intricate limitations and blessings ?of the most complex device in the known universe.”—The Atlantic


The human brain may be the best piece of technology ever created, but it’s far from perfect. Drawing on colorful examples and surprising research, neuroscientist Dean Buonomano exposes the blind spots and weaknesses that beset our brains and lead us to make misguided personal, professional, and financial decisions. Whether explaining why we are susceptible to advertisements or demonstrating how false memories are formed, Brain Bugs not only explains the brain’s inherent flaws but also gives us the tools to counteract them.
 

About Dean Buonomano

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Dean Buonomano is a professor in the Departments of Neurobiology and Psychology and the Brain Research Institute at UCLA. He lives in Los Angeles, California.
 
Published July 11, 2011 by W. W. Norton & Company. 321 pages
Genres: Health, Fitness & Dieting, Nature & Wildlife, Science & Math, Professional & Technical, Political & Social Sciences, Law & Philosophy, Religion & Spirituality. Non-fiction

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The author compares the “approximately 90 billion neurons linked by 100 trillion synapses in the human brain” to the “approximately 20 billion Web pages connected by a trillion links.” The key, however, is not the brain's numerical advantage but our ability to extract meaning from the context in ...

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