Brain Rules by John Medina
12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD)

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Synopsis

Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know—like the need for physical activity to get your brain working its best.

How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget—and so important to repeat new knowledge? Is it true that men and women have different brains?

In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformative ideas for our daily lives.

Medina’s fascinating stories and infectious sense of humor breathe life into brain science. You’ll learn why Michael Jordan was no good at baseball. You’ll peer over a surgeon’s shoulder as he proves that most of us have a Jennifer Aniston neuron. You’ll meet a boy who has an amazing memory for music but can’t tie his own shoes.

You will discover how:

Every brain is wired differently
Exercise improves cognition
We are designed to never stop learning and exploring
Memories are volatile
Sleep is powerfully linked with the ability to learn
Vision trumps all of the other senses
Stress changes the way we learn

In the end, you’ll understand how your brain really works—and how to get the most out of it.
 

About John Medina

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Der Molekularbiologe und ehemalige Professor der University of Washington John Medina ist Gr??ndungsdirektor des Talaris Research Institute in Seattle, eines privaten Forschungszentrums, das sich der Frage widmet, wie Babys lernen, und das als Hauptsponsor den Aufbau des neuen Center for Mind, Brain and Learning an der University of Washington unterst??tzt. W??hrend seiner universit??ren Forscherlaufbahn hat sich Medina unter anderem mit der Isolierung und Charakterisierung von Genen befasst, die an der Entwicklung des Herz-Kreislauf-Systems beteiligt sind. Seit einigen Jahren widmet er sich verst??rkt der Wissenschaftskommunikation. Sein voriges Buch "The Clock of Ages" (deutsch: "Die Uhr des Lebens") ist viel gelobt worden.
 
Published February 26, 2008 by Pear Press. 301 pages
Genres: Business & Economics, Health, Fitness & Dieting, Self Help, Science & Math, Education & Reference, Professional & Technical. Non-fiction

Unrated Critic Reviews for Brain Rules

Publishers Weekly

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Multitasking is the great buzz word in business today, but as developmental molecular biologist Medina tells readers in a chapter on attention, the brain can really only focus on one thing at a tim

Dec 03 2007 | Read Full Review of Brain Rules: 12 Principles fo...

About.com

According to developmental molecular biologist Dr. John Medina, a brain rule is something that scientists know for sure about how our brains work.

| Read Full Review of Brain Rules: 12 Principles fo...

Patheos

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Sep 10 2012 | Read Full Review of Brain Rules: 12 Principles fo...

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