Brain Trust by Garth Sundem
93 Top Scientists Reveal Lab-Tested Secrets to Surfing, Dating, Dieting, Gambling, Growing Man-Eating Plants, and More!

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Sundem explains what this means for your posse. “First, make yourself indispensable in a benign way, creating an exclusive club with membership benefits.
-Macleans

Synopsis

Blind Them…with SCIENCE!

How much better would your life be if you had an army of Nobel Laureates, MacArthur ‘geniuses’ and National Medal of Science winners whispering tips in your ear about your body language, or how to resist that impulse purchase you’ll regret tomorrow, or when to sell your car—or even helping you trick your spouse into doing the dishes? 

With this mighty little tome, you can have the next best thing--because Brain Trust is packed with bite-sized scientific wisdom on our everyday challenges, hand-delivered to you direct from the galaxy’s biggest brains.  Based entirely on interviews with an incredible lineup of luminaries from the fields of neuroscience, economics, anthropology, music, mathematics, and more, Brain Trust is full of cutting-edge science that’ll help you see the real world better—and smarter.

Discover:   

--what advanced math can teach you about getting all your chores done today
--how creating a ‘future self’ can help you shop smarter at the grocery store
--what prairie voles can teach us about love
--how the science of happiness can help you trick lawyers into doing charity work
--the components of gullibility, and how they can help you scam-proof yourself
--the secrets to building your very own army of cyborg beetles
--how memetic information can help you exploit altruism for good…or evil
--why eating for eight hours can help you lose weight
--the behavioral economics behind selling your junk for big bucks on eBay
--how to get more plasure for less price

…And much, much more.
 

About Garth Sundem

See more books from this Author
Garth Sundem is the bestselling author of Brain Candy, The Geeks' Guide to World Domination, and Geek Logik. He and his wife live in Colorado with their two kids and a large Labrador.
 
Published March 6, 2012 by Three Rivers Press. 258 pages
Genres: Education & Reference, Science & Math. Non-fiction
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Critic reviews for Brain Trust
All: 3 | Positive: 3 | Negative: 0

Macleans

Excellent
Reviewed by Julia McKinnell on Mar 26 2012

Sundem explains what this means for your posse. “First, make yourself indispensable in a benign way, creating an exclusive club with membership benefits.

Read Full Review of Brain Trust : 93 Top Scientis...

Wired

Excellent
Reviewed by Dave Banks on Mar 06 2012

 Still, after every time you pick up the book and read a few bits, you will feel like you’ve really learned something.

Read Full Review of Brain Trust : 93 Top Scientis...

Suvudu

Good
Reviewed by Matt Staggs on Mar 05 2012

You’ll become a human Swiss Army Knife in just over 230 pages.

Read Full Review of Brain Trust : 93 Top Scientis...

Reader Rating for Brain Trust
73%

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