Brand Delusions by Bill Leider
Exploding the myths and helping you improve your Brand - professionally and personally

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Brand Delusions delivers a unique, entertaining and enlightening exposition of what Brands truly are – well beyond traditional marketing driven definitions. The book masterfully weaves real-life, relevant messages throughout this engaging, fictional story about corporate life and the journey of self discovery taken by a group of quirky, complex characters that all of us will relate to in some way. A page-turner filled with practical lessons that everyone – teachers, students, executives, entrepreneurs, employees, and others in all walks of life – can put to use to improve their cultures, their relationships and their lives.

About Bill Leider

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Published September 21, 2012 by William\Leider#& Associates. 258 pages
Genres: Business & Economics.

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Strong offers plenty of advice, repeatedly stressing the importance of an all-encompassing definition of “Brand” (always spelled with a capital B in this book) and the need for company departments to work together.

Nov 12 2012 | Read Full Review of Brand Delusions: Exploding th...

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