Brand Like A Rock Star by Steve Jones
The Musical Companion

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Synopsis

Take one step further into Brand Like a Rock Star’s marketing wisdom with this soundtrack to your brand’s success

If you’ve had a chance to read Steve Jones’s Brand Like a Rock Star, you’ve seen the striking link between some of the greatest bands in history and creating an unforgettable brand for your business.

This media guide will take you deeper into the rock ’n’ roll lore and important marketing lessons behind the bands discussed in Brand Like a Rock Star. From the “buzz” culture of 1970s British punk to the Grateful Dead’s early version of database marketing, Jones shows you how rock legends have pioneered some of the most effective branding strategies.

Author Steve Jones has earned his street cred as a savvy marketer with nearly thirty years of experience in an outrageous business. Each chapter offers a five-song playlist straight from his iPod that will have you rocking out as you learn how to improve your company’s image and profits.

 

About Steve Jones

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Steve Jones is Professor of Genetics and Head of the Galton Laboratory, University College, London. In 1991 he gave the BBC Reith Lectures on the subject of genetics and evolution. In 1996, the Royal Society presented him with the Michael Faraday Award given annually to the scientist who has done the most to further the public understanding of science. Professor Jones was born in Wales, educated in Scotland and lives in London. He is co-editor of the Cambridge Encyclopedia of Human Evolution, and joint author of Genetics for Beginners and of the Open University’s final-year genetics textbook. On balance he prefers snails to humans.
 
Published September 18, 2011 by Live Oak Book Company. 71 pages
Genres: Business & Economics. Non-fiction

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