Brand Media Strategy by Antony Young
Integrated Communications Planning in the Digital Era

No critic rating

Waiting for minimum critic reviews

See Reader Rating


From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores:

• the future of advertising in traditional media and how to judge
  the investment’s value in today’s results-driven marketing

• how to get the maximum impact out of digital media,
   including online searches, social media, and mobile phones

• the importance of employing non-traditional media vehicles,

   such as marketing, PR, branded entertainment, and product


About Antony Young

See more books from this Author
Antony Young is CEO of Mindshare North America and has developed media strategies in Europe, Asia Pacific and North America for influential global brands, such as Sony, Coca-Cola, McDonald's, Procter & Gamble and Toyota. He is the co-author of Profitable Marketing Communications and writes regularly on media for Advertising Age. In 2003, UK Mediaweek rated Young one of the top 25 most influential people in the media industry.
Published December 21, 2010 by Palgrave Macmillan. 256 pages
Genres: Business & Economics, Computers & Technology, Professional & Technical. Non-fiction

Reader Rating for Brand Media Strategy

An aggregated and normalized score based on 11 user ratings from iDreamBooks & iTunes

Rate this book!

Add Review