Branded by Alissa Quart
The Buying And Selling Of Teenagers

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Synopsis

Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.
 

About Alissa Quart

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Alissa Quart is the author of the critically acclaimed "Branded: The Buying and Selling of Teenagers," She has written for the "New York Times," Salon.com, and other publications.
 
Published December 17, 2008 by Basic Books. 270 pages
Genres: Business & Economics, Political & Social Sciences, Young Adult, Parenting & Relationships, Professional & Technical, Health, Fitness & Dieting, Science & Math. Non-fiction

Unrated Critic Reviews for Branded

Publishers Weekly

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For the readers still waiting for a substantive follow-up to Naomi Klein's No Logo, this is the book. Quart, a former media columnist for the <EMPHASIS TYPE=

Nov 25 2002 | Read Full Review of Branded: The Buying And Selli...

The Guardian

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What's Really Going On In A Teenager's Brain by Barbara Strauch 241pp, Bloomsbury, £10.99 Branded: The Buying and Selling of Teenagers by Alissa Quart 288pp, Arrow, £6.99 When I was 18, I was very taken with Gulliver's Travels, and it strikes me now that I saw it as a teenage book: the body ballo...

May 17 2003 | Read Full Review of Branded: The Buying And Selli...

Publishers Weekly

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And Quart's analyses—of teen movies, SAT tutoring (to improve scores and pose college choices as brands), teen SUV ownership and the role of parents—are sharp and funny.

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BC Books

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I love history, and Tungate brings a lot of history into the book that I didn’t expect.

Jul 28 2008 | Read Full Review of Branded: The Buying And Selli...

Spirituality & Practice

Equally ominous is the branding going on in schools where, for example, 150 school districts in 29 states have Pepsi or Coke contracts.

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