Brandwashed by Martin Lindstrom
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

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Synopsis

Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.

 
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
 
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:
 
   • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!
   • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).
   • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
   • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
   • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.
   • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.   
   • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
   • And much, much more. 
 This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever. 


From the Hardcover edition.
 

About Martin Lindstrom

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MARTIN LINDSTROM was voted by Time Magazine as one of the world's most influential people of 2009 for this work on neuromarketing. As one of the world's most respected marketing gurus with a global audience of over a million people, Lindstrom spends 300 days on the road every year, advising top executives of companies including McDonald's Corporation, Procter & Gamble, Nestlé, Microsoft, The Walt Disney Company and GlaxoSmithKline. He has been featured in The Washington Post, USA TODAY, Fast Company, and more. His previous book, BRANDsense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published.
 
Published September 20, 2011 by Crown Business. 306 pages
Genres: Business & Economics, Health, Fitness & Dieting, Professional & Technical, Science & Math. Non-fiction

Unrated Critic Reviews for Brandwashed

Publishers Weekly

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Lindstrom has more than 20 years of corporate marketing expertise, so Brandwashed is filled with fascinating anecdotes and corporate tactics that are at once brilliant and creepy.

Jan 02 2012 | Read Full Review of Brandwashed: Tricks Companies...

Publishers Weekly

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Lindstrom makes some astute assessments about marketing techniques that work, noting that the concept of celebrity endorsers has extended to the lowest standard of public recognition, the reality television “star.” His insider’s perspective proves valuable, but his book strains for real cri...

Aug 08 2011 | Read Full Review of Brandwashed: Tricks Companies...

The Wall Street Journal

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The first word recognized by most kids all over the world is 'McDonald's' or 'Ronald.' Really?

Nov 30 2011 | Read Full Review of Brandwashed: Tricks Companies...

Los Angeles Times

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People do not really know what they are buying or why they are buying it, Martin Lindstrom asserts in his book 'Brandwashed.'

Oct 09 2011 | Read Full Review of Brandwashed: Tricks Companies...

City Book Review

In one 2007 experiment, when children aged three to five were shown a dozen flash cards wit\h assorted corporate logos on each, most of the children sc reamed ‘Target!’ with delight when they spotted the store’s signature red bull’s-eye.” If you are like many of my advertising students and feel ...

Apr 19 2012 | Read Full Review of Brandwashed: Tricks Companies...

Small Business Trends

Ivana is the book editor for Small Business Trends and co-author of the book "Excel for Marketing Managers."

Sep 24 2011 | Read Full Review of Brandwashed: Tricks Companies...

US Daily Review

Dr. Thomas Sowell’s book, Knowledge and Decisions actually cites some of the virtues of advertising and marketing by its ability to easily make information available to consumers they might not be able to find themselves.

Sep 13 2011 | Read Full Review of Brandwashed: Tricks Companies...

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