Breaking Away by Jane Stevenson
How Great Leaders Create Innovation that Drives Sustainable Growth--and Why Others Fail

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Synopsis

The blueprint for achieving growth and driving shareholder value by embedding support for innovation into every facet of your business Breaking Away is one of the first books to bridge the gap between leadership and innovation by revealing what it takes to create both breakthrough ideas and the leaders who make them happen.

Written by the chief innovation officer for Coca-Cola and a leading recruiter of innovation leaders, Breaking Away provides a framework that executives, managers, and entrepreneurs can use to create an environment that drives REAL innovation, the breakthrough products or services that are: efficient to produce or deliver; in demand; and profitable.

Interviews and case studies of global giants like Burberry, Mastercard, Nestle, GE, HP, Nintendo, and others, show you how leaders put these principles into action: How Ford beat Toyota to the hybrid (and why everyone thinks the Japanese company got there first); how GE is changing the face of cancer treatment; how a self-confessed “snackaholic” drove Lesser Evil Snacks to 120% Y-o-Y growth-and a place among the INC. 500 “fastest growing companies” index.

 

About Jane Stevenson

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JANE STEVENSON was born in London and brought up in London, Beijing, and Bonn. She teaches literature and history at the University of Aberdeen. She is the author of Several Deceptions, a collection of four novellas; a novel, London Bridges; and the acclaimed historical trilogy made up of the novels The Winter Queen, The Shadow King, and The Empress of the Last Days. Stevenson lives in Aberdeenshire, Scotland.
 
Published March 15, 2011 by McGraw-Hill. 304 pages
Genres: Business & Economics, Professional & Technical. Non-fiction

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