Business Research by Wilson Ng
Enjoy Creating, Developing and Writing Your Business Project

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Synopsis


A student-led guide, Business Research is for student researchers who need to conceive, conduct, and complete a new research project for the first time. Rather than looking at business research as a scientific set of procedures, Ng and Coakes concentrate on the business organization and give practical advice on going out into the field and conducting interviews, researching problems and learning about organizations.

Through its conversational, accessible style and its adoption of a student's perspective, this book makes the process of learning about research enjoyable and the resulting research project outstanding.

 

About Wilson Ng

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Wilson Ng leads and delivers business research methods modules for undergraduate and postgraduate students at the University of Roehampton. He is a Visiting Professor at two European universities: UNICA (Universit degli studi di Cagliari) in Italy and BEM (Bordeau Management School) in France. Prior to his academic career, Wilson was a senior investment banker with NM Rothschild in London and Singapore.Elayne Coakes has taught business research methods at the University of Westminster for many years. Her consultancy experience in large and small enterprises has provided Elayne with extensive applied business experience.
 
Published November 3, 2013 by Kogan Page. 232 pages
Genres: Education & Reference. Non-fiction
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