Business is a contact sport because human contact, connection, and cooperation is the essence of business. Even in our transaction-driven, increasingly virtual world, solid, long-lasting relationships are still fundamental to success. Yet in most companies, relationships with customers and employees and even more so with suppliers, distributors, licensees, licensors, shareholders, lenders, strategic partners, board members, universities, charities, the media and the community are the most underutilized assets.
About Augusto Vidaurreta
See more books from this Author
Published August 1, 2001
Business & Economics.