But Will the Planet Notice? by Gernot Wagner
How Smart Economics Can Save the World

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You are one of seven billion people on Earth. Whatever you or I do personally—eat tofu in a Hummer or hamburgers in a Prius—the planet doesn’t notice. In our confrontation with climate change, species preservation, and a planet going off the cliff, it is what several billion people do that makes a difference. The solution? It isn't science, politics, or activism. It's smarter economics.  The hope of mankind, and indeed of every living thing on the planet, is now in the hands of the dismal science. Fortunately, we’ve been there before. Economists helped crack the acid rain problem in the 1990's (admittedly with a strong assist from a phalanx of lawyers and activists). Economists have helped get lead out of our gas, and they can explain why lobsters haven’t disappeared off the coast of New England but tuna is on the verge of extinction. More disquietingly, they can take the lessons of the financial crisis and model with greater accuracy than anyone else the likelihood of environmental catastrophe, and they can help save us from global warming, if only we let them.

About Gernot Wagner

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Gernot Wagner is an economist at the Environmental Defense Fund. He teaches at Columbia and graduated from both Harvard and Stanford. He doesn't eat meat, doesn't drive, and knows full well the futility of his personal choices.
Published September 27, 2011 by Hill and Wang. 269 pages
Genres: Business & Economics, Nature & Wildlife, Science & Math. Non-fiction

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Let economists rule and the earth be spared.

Sep 21 2011 | Read Full Review of But Will the Planet Notice?: ...

Publishers Weekly

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Wagner's wry, witty prose brings rationality to an emotionally charged subject and urges us to take personal responsibility for the planet by demanding an economically sound solution to guiding market forces in the right direction, making it in our best interests to do the right thing.

May 30 2011 | Read Full Review of But Will the Planet Notice?: ...

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