Buyology by Martin Lindstrom
Truth and Lies About Why We Buy

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Synopsis

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:

Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can “Cool” brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.
 

About Martin Lindstrom

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MARTIN LINDSTROM was voted by Time Magazine as one of the world's most influential people of 2009 for this work on neuromarketing. As one of the world's most respected marketing gurus with a global audience of over a million people, Lindstrom spends 300 days on the road every year, advising top executives of companies including McDonald's Corporation, Procter & Gamble, Nestlé, Microsoft, The Walt Disney Company and GlaxoSmithKline. He has been featured in The Washington Post, USA TODAY, Fast Company, and more. His previous book, BRANDsense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published.
 
Published October 14, 2008 by Crown Business. 241 pages
Genres: Business & Economics, Professional & Technical, Science & Math, Health, Fitness & Dieting, Political & Social Sciences. Non-fiction

Unrated Critic Reviews for Buyology

BC Books

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Lindstrom’s focus goes beyond traditional advertising and branding to focus on subliminal advertising, product placement and sensory advertising.

Jan 06 2009 | Read Full Review of Buyology: Truth and Lies Abou...

The Bookbag

His consultancy work and his observation of various products and brands 'flopping' led him to believe that the traditional tools of market research - analysis of sales data and various forms of research consisting essentially of asking people questions - were not enough.

Oct 24 2009 | Read Full Review of Buyology: Truth and Lies Abou...

Pajiba

Buyology is a difficult book for me to review, not because I don’t have anything to say about it, but because I don’t want to write a review of a different book than the one I actually read.

| Read Full Review of Buyology: Truth and Lies Abou...

Huntington News

I don't know what Martin Lindstrom looks like because there's no photo of him in the revised paperback edition of "Buyology: Truth and Lies About Why We Buy" (Broadway Business, an imprint of Crown Publishing, 272 pages, $15.00).

Jan 26 2010 | Read Full Review of Buyology: Truth and Lies Abou...

Small Business Trends

In addition to my addiction to business books, I have this obsession with “Why people buy” and “How we come to choose one purchase over another.” It seems that Martin Lindstrom and I have something in common.

Dec 06 2008 | Read Full Review of Buyology: Truth and Lies Abou...

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