California Design, 1930--1965 by Wendy Kaplan
"Living in a Modern Way"

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In 1951, designer Greta Magnusson Grossman observed that California design was "not a superimposed style, but an answer to present conditions.... It has developed out of our own preferences for living in a modern way." California design influenced the material culture of the entire country, in everything from architecture to fashion. This generously illustrated book, which accompanies a major exhibition at the Los Angeles County Museum of Art, is the first comprehensive examination of California's mid-century modern design. It begins by tracing the origins of a distinctively California modernism in the 1930s by such European émigrés as Richard Neutra, Rudolph Schindler, and Kem Weber; it finds other specific design influences and innovations in solid-color commercial ceramics, inspirations from Mexico and Asia, new schools for design training, new concepts about leisure, and the conversion of wartime technologies to peacetime use (exemplified by Charles and Ray Eames's plywood and fiberglass furniture). The heart of California Design is the modern California home, famously characterized by open plans conducive to outdoor living. The layouts of modernist homes by Pierre Koenig, Craig Ellwood, and Raphael Soriano, for example, were intended to blur the distinction between indoors and out. Homes were furnished with products from Heath Ceramics, Van Keppel-Green, and Architectural Pottery as well as other, previously unheralded companies and designers. Many objects were designed to be multifunctional: pool and patio furniture that was equally suitable indoors, lighting that was both task and ambient, bookshelves that served as room dividers, and bathing suits that would turn into ensembles appropriate for indoor entertainment. California Design includes 350 images, most in color, of furniture, ceramics, metalwork, architecture, graphic and industrial design, film, textiles, and fashion, and ten incisive essays that trace the rise of the California design aesthetic.


About Wendy Kaplan

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Wendy Kaplan is Department Head and Curator of Decorative Arts and Design at the Los Angeles County Museum of Art.
Published September 16, 2011 by The MIT Press. 360 pages
Genres: History, Arts & Photography.

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This book beautifully documents how climate, immigration, and industry influenced California’s modern design aesthetic. A booming population throughout the interwar period brought European émigrés lik

Sep 26 2011 | Read Full Review of California Design, 1930--1965...

Though the seminal journal Arts+Architecture provided the world with snapshots of some fascinating California experiments (something was clearly going on here), and the savvy self-promotion of Richard Neutra and Julius Shulman gave California a visual presence in the international press (Shulman’...

May 26 2012 | Read Full Review of California Design, 1930--1965...

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