Can't Buy Me Like by Bob Garfield
How Authentic Customer Connections Drive Superior Results

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Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensi­tized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.

About Bob Garfield

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BOB GARFIELD is a prominent author and consultant, now writing for MediaPost. He is also the co-host of the NPR show On the Media.DOUG LEVY is the founder and CEO of MEplusYOU, a strategy and creative agency. In January 2012, their article about “the human element of marketing” in Advertising Age was shared more than 6,000 times.
Published March 7, 2013 by Portfolio. 240 pages
Genres: Business & Economics, Computers & Technology. Non-fiction

Unrated Critic Reviews for Can't Buy Me Like

Small Business Trends

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Apr 13 2013 | Read Full Review of Can't Buy Me Like: How Authen...

Executive Book Summaries

Garfield and Levy call this process “The Shift.” They describe it as “the shift from mass to micro, the shift from top-down to bottom-up and the shift from traditional marketing to purposeful marketing.” Can’t Buy Me Like also signals a critical, positive shift of its own, a shift to a philosophy...

Jun 24 2013 | Read Full Review of Can't Buy Me Like: How Authen...

Consultant Garfield (cohost NPR's On the Media) and Levy (founder and CEO of MeplusU) discuss the shift in advertising to the "relationship era," defined as the first period of modern commerce when success or failure depends not on what is said, nor what is produced, but on who you are and depend...

May 01 2013 | Read Full Review of Can't Buy Me Like: How Authen...

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