CauseWired by Tom Watson
Plugging In, Getting Involved, Changing the World

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Now in paperback, an eye-opening guide to the massive societal impact of online social networks

For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers.Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networksReveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes

From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.


About Tom Watson

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Tom Watson lives in Chicago, IL, with his wife, daughter, and son. He also has a dog, as you could probably guess-a Labrador-Newfoundland mix. Tom wanted to name the dog Put Your Shirt On (please don't ask why), but he was outvoted by his family. The dog's name is Shadow.
Published November 24, 2008 by Wiley. 276 pages
Genres: Business & Economics, Computers & Technology, Political & Social Sciences. Non-fiction

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You're here on TreeHugger, so you likely feel a connection between being online and being active in social change.

Oct 24 2008 | Read Full Review of CauseWired: Plugging In, Gett...

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